Case Studies

How We Think.
How We Build.

Behind the scenes on how we build jewelry-tech — from a jeweler's problem to a shipped, precise product.

Flagship Product · Sizing
Ring Sizer
Turning any iPhone or iPad into a jeweler-grade sizing instrument — measure a ring or a finger to sub-millimetre accuracy.
Platform
iOS · iPad
Category
Jewelry
Status
Beta
Problem
Buying rings online means guessing the size — driving returns and resizes. Paper sizers print at inconsistent scales, and a jeweler visit isn't always possible before a purchase or proposal.
Approach
We built a screen-calibrated sizing tool: place a ring over the circle, or a knuckle inside the gold ring, and read the exact size. Live conversion across US, UK/AU, EU, JP and millimetres — private, on-device.
Key Decisions
Dark, quiet, precious-metal UI to match how jewelry is chosen. Sizing first as the foundation — with fit, try-on and generative design built on top as one connected suite.
0.01mm
Precision
4
World standards
100%
On-device / private
Engineering · Calibration
Sub-millimetre on any screen
The calibration work behind Ring Sizer — a true 1:1 scale across every iPhone and iPad.
Focus
Precision
Platform
iOS · iPad
Status
In Dev
Problem
A ring measured on-screen is only as accurate as the screen's scale. Point densities differ across every device — a naïve render can be off by a full ring size or more.
Approach
We map the exact pixel geometry of each device model, then let users fine-tune against a reference for a true 1:1 scale — so a millimetre on the glass is a millimetre in the workshop.
Key Decisions
Confidence over false certainty: the app is honest about accuracy and flags when a bench check is worth it. Precision is a feature, not a footnote.
1:1
True scale
All iOS
Device models
US·UK·EU·JP
Standards

More studies as the jewelry suite grows.

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